Data Science Meets Design

Even the best innovation teams fail about 70% of the time. We help teams maximize their chances of success based on our reseach at Harvard, and our experience applying behavioral science to product design since 2014 for clients like Gucci Group, Disney, Uber, Diageo, SAB Miller, and more.

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One stop solution for high performance design & innovation training

Customer Intent

Create Products Users Want. We created new methods to discover customer intent more efficiently. Learn to build better for users’ underlying values.


Learn from the best. Our methods are based on our original research at Harvard University on what separates the most and least successful Fortune 500 innovation teams.


Turn concepts into reality.We can take you beyond design thinking, deploy our data-science and dev teams, or tap into our network of strategic partners. Whatever you can dream, we can help you build.


Wow your visitors with top-notch designs. Our team performs design audits and teaches you ways to improve your own design sensibilities.

Bootstrapping Help

Maximize your resources. Innovation doesn’t have to be expensive. We can help your team or academic lab find professional tech help on a limited budget based on what we’ve learned from our digital nomads research and experience building early-stage startups.

Balancing Creativity and Data Science

Master the balance between data and creativity.We help you balance the tension of design-led versus data-driven team decision-making. We teach you to find meaningful patterns in natural text language of customer review data.

Why work with us ?

We are a one-stop shop of design and innovation training from concept to delivery. Our team has been creating hands-on courses, workshops, and programs at Harvard University for over a decade. We will help you create more empowering products, services, and experiences for your users (and your employees, who make the magic happen in the first place!)

We are Creative and Educational Leaders

Our founder runs a successful design practice, was named to the 2018 Thinkers50 Radar list of management thinkers most likely to shape the future of how organizations are managed and led, and has been voted one of the top 15 professors at Harvard.

Timely Delivery

Whether it’s a keynote, custom workshop, or a longer consulting project, we are always detail-oriented and get stuff done.

We love what we do

We are enthusiastic about great design, and bring that passion to every project.

Have an idea ? Work with us

Research Office

Pierce Hall 204C
Harvard University
Cambridge, MA 02138

Professional Services Partner

Quale Design
P.O. Box 120760
Boston, Massachusetts 02112-0760

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